Top Menu

Archive | Sterotypes

Why stereotypes of sexy women fans persist at the World Cup

Kim Toffoletti, Deakin University This article is part of a World Cup series exploring the politics, economics, science and social issues behind the world’s most popular sports event. Globally, women’s football fandom is on the rise, with women comprising around 40% of worldwide television audiences for the 2014 men’s football World Cup. Couple this with […]

Continue Reading