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Media Policy

Purpose

This document sets out policies that guide the association’s media activities.

Background

The Australian Sociological Association (TASA) was established in 1963 as the professional association for sociology in Australia. TASA members include sociologists and social scientists consisting of academics, postgraduate and undergraduate students, public servants, consultants and social researchers.

TASA aims to:

  • further sociology in Australia
  • provide a network for sociologists in Australia
  • further links with other sociological associations
  • address issues of relevance to Australian sociologists.

To fulfil our mission we use various forms of media to communicate with members and the general public. We are keen to encourage members to promote TASA’s aims through various media outlets (eg. newspapers, radio, television and online media etc). While there are many opportunities for us, there are sometimes risks in ‘going public’ and these guidelines will help ensure that when we enter the public space we do so with care for TASA’s reputation.

The main spokesperson for TASA is the President. When appropriate, s/he delegates to other members of the executive or members of the Association. For expert comment media are referred to the Directory of Research Expertise or to relevant members.

TASA’s approach to media activities is guided by these principles:

  • Raising public awareness generally about sociology and sociological perspectives;
  • Promoting TASA members’ research;
  • Promoting and marketing TASA.

General media guidelines:

  • Blogs, microblogs and other personal websites which do not identify the author as a TASA member, do not discuss TASA, and are purely personal would fall outside this guidance
  • When using social media (including websites, Facebook, Twitter and so on) and you identify that you are a member of TASA it is important to note that the views expressed are yours alone and do not represent the views of the TASA
  • TASA thematic groups should ensure that the views expressed are clearly identified as those of individuals and not of TASA
  • If you have identified yourself as a member of TASA it is important that the information you disclose does not bring TASA into disrepute.

Issue management:

If feedback is received it shall be responded to in the following manner:

  • If appropriate a direct comment may be made to the follower with a suitable response.
  • If the feedback is offensive or profane it shall be ignored, and no direct response made.
  • The EO and Digital Media rep shall be informed of any negative feedback immediately and preferably before any response is made.
  • A regular report shall be made of any positive or negative feedback to the executive so that areas for future development or of community interest can be recorded.

Approvals and delegations:

  • The Digital Media Portfolio Leader convenes a digital media working group to assist with the management and oversight of digital media.
  • The executive officer maintains the website, uploads content, manages the YouTube channel, compiles the Members’ Newsletter and tweets within the agreed media and communications strategy.
  • Final Nexus copy is uploaded once approved by editors
  • Use of the TASA logo must be approved – a register of approvals should be maintained and reviewed on an annual basis
  • The logo shall not be modified without prior approval

The TASA brand and logo

  • Use of the TASA logo must be approved – a register of approvals should be maintained and reviewed on an annual basis
  • The logo shall not be modified without prior approval

Youtube and audio / visual media

  • Prior to recording or filming participants should be informed that the event will be recorded or filmed and provided with the opportunity not to be included.
  • Release forms should be completed for video/ photographs

Youtube and audio / visual media

  • Prior to recording or filming participants should be informed that the event will be recorded or filmed and provided with the opportunity not to be included.
  • Release forms should be completed for video/ photographs – see link

Guidelines for blogging

These guidelines apply to TASA owned blogs

  • We will strive to have open and honest dialogues with our readers.
  • We will correct inaccurate or misleading postings in a timely manner. We will not delete posts unless they violate our policies. Most changes will be made by adding to posts and we will mark any additions clearly.
  • We will disclose conflicts of interest.
  • We will provide links to relevant material available on other blogs and Web sites. We will disclose any sources fully through credits, links and trackbacks unless the source has requested anonymity.
  • We understand that respect goes both ways — we will use good judgment in our posts and respond to you in a respectful manner. In return, we ask the same of you.
  • We trust you will be mindful of the information you share on our blogs — any personally identifiable information you share on a blog can be seen by anyone with access to the blog.
  • We will respect intellectual property rights.

Guidelines for TASA Twitter communications